Red Bull record-breaking views
What We Do
Red Bull came to Magnafire with a wild idea: film Canadian gold medalist Seb Toots doing something unexpected in the gym. We said, “How unexpected are we talkin’?”
Turns out, very.
We handed Seb the keys to the creative, and he delivered a one-shot obstacle course filled with absurd tricks and chaotic genius. Think foam rollers, resistance bands, trampolines, and one very dialed-in snowboarder.
Originally intended for Red Bull Canada, the video ended up getting picked up by every global Red Bull channel because it performed that well.
Fun fact: it only took Seb 8 tries to land it. Legend.
Why It Works
We can never predict when a video will go viral, but this one had all of the right ingredients. It was authentic, impressive, yet relatable. We say relatable because most of us have used these items in the gym, but never in the way Seb is using them here. Then there’s an element of suspense… will he fall or will he make it. This likely helped the retention rate as well as the rewatch rate.
