Mountain Gazette

New subscribers up 3× year-over-year after the launch video, adding thousands more with each subsequent release.

Subscriber Growth

0 x

Total Video Views

0 M+

New magazine subscribers

0 K+

What We Do

Mountain Gazette partnered with Magnafire to help turn each print issue into a moment you can’t scroll past. Something subscribers feel, not just receive. We built an ongoing “issue launch video” format anchored by MG200, a founder-led hero film designed to travel across social, convert curiosity into clicks, and send qualified traffic straight to annual subscriptions.

The Impact

40M full views (MG200, brand story)
3× year-over-year growth in new subscribers
1,000+ new subs from the initial drop, thousands more on subsequent launches
↑ CTR and 3–5× social engagement on top creative
108M+ impressions (MG200, brand story)

Why It Works

You can’t script virality, but you can engineer the conditions for outsized performance.

Real brand, real people. Founder-led storytelling made the product feel personal—authenticity that moves both attention and action.
Spectacle with a spine. High-impact hooks pull viewers in; tight narrative keeps them; clear CTAs send them to subscription.
Format that compounds. A reusable launch system means every issue gets smarter: more tests, faster learnings, better outcomes.

What Our Clients Say

The Magnafire team has the innate ability to evolve workflows and inject creativity while having a clear understanding of content distribution and audience.

We are truly appreciative of not only the world class work, but also truly feeling supported in helping us reach our goals.

Magnafire has made everything as easy as possible for me. They come with creative concepts, every aspect of the strategy and plan for the shoot. They deliver final products in such a way that edits are not needed. The team has made us feel like they are our in-house team and the experience has been incredible.

Magnafire has been a nimble and trustworthy production partner for many years. We highly value their ability to integrate into our workflows and navigate the complexities of our projects. They truly become part of the team and deliver world-class content.

Issue launch videos have become a foundational part of how we get in front of new subscribers. We trust Magnafire to make each issue launch real and exciting for subscribers. The impact follows.