Most brands approach content production the wrong way.
They chase the shiny object. One big hero asset.
If it flops, the whole plan flops.
“Following the content pyramid approach, you’re delivering significantly more value, 20x views, with only a marginal increase in effort.”
Your shoot day is the multiplier.
While the lights are on, create 8 shoulder assets that are strategically optimized across all platforms:
→ Short form pieces of content
→ Product education
→ Tutorials
→ Cut downs of the hero asset
→ Behind the scenes look
→ Interview with the talent / ambassador
At Magnafire, we’ve tested this approach for 6 years and noticed the shoulder assets have performed around 20x the hero asset.
How to make it work:
→ Plan the shoulder list before call time
→ Shoot native formats on set
→ Edit for platform and cadence
→ Publish, measure, and keep iterating
We let the audience show us what’s landing before we crown a single film the “hero”. Otherwise we’re guessing, and guessing is expensive.