We didn’t write a script for this one. We built the mood.
When we filmed Vancouver Rise FC’s signing announcement for Quinn, we had a few seconds to make an impression and a lot of that came down to mood.
Nigel Edwards and Jon Hunwick’s approach: No detailed script, no flashy transitions. Just lighting, fog, and tone.
✔️ Backlighting created mystery.
✔️ Fog added tension.
✔️ And a gloomy Vancouver “look” made the scene feel rooted geographically (… it rains most of the time here).
Often the strongest storytelling tool isn’t a message, it’s the look & feel.