Stop Wasting Shoots: Use the Content Pyramid Method
Most brands still make this mistake:
They spend big on one hero video… and call it a day.
If that piece flops? So does the whole campaign.
It happens across the board. Big budgets or small. Same issue.
Enter the Content Pyramid Method
This is how you can build smarter content.
Instead of just filming the hero piece, use that same shoot to capture 8+ supporting assets like:
- “3 things you didn’t know…” breakdowns
- BTS moments
- Explainers
- Gear setups or tutorials
- Visual loops or stylized mood clips
- Platform-native cutdowns and teasers
You already have the crew, the gear, the location. The lift is minimal. The payoff is massive.
these shoulder assets have outperformed the hero by 20x in views.
Why? Because they’re built for how people actually consume content: impactful, visual, and native to platforms like TikTok, Reels, and YouTube Shorts.
Most of the time these shoulder pieces outperform the hero.
Why It Works
Short-form video isn’t filler. It’s the fuel.
It’s how brands stay present, test ideas, and actually connect with their audience. Without burning out. Without going dark for weeks.
What To Do Next
Before you step on set, ask:
“What else can we capture while we’re here?”
Map it out early. Shoot with purpose. Turn one day into 30 pieces of content.
It’s not about doing more. It’s about doing it better.
Tried this method? Thinking about it? Would love to hear what’s working (or not) in your content strategy.