About Us
We’re not your typical agency.
No fluff. No 12-person brainstorms to pick a song.
Just an agile, mighty team built to punch above our weight.
From brand campaigns to product launches, we scale fast and stay always-on, thinking ahead, not just showing up for the big moment.
Making content since “content” became a thing
We’re not new to the party. We’ve been making content since “content” became a thing. We know how to stop thumbs and move hearts. Our roots are from the action sports world, where video content has long driven the brand and marketing strategy, and trends across social media platforms. From analog, to digital, to social, we have adapted our approach always ahead of the curve. Through these years we have figured out how to engage audiences again and again, and we have developed our own unique method of making content more exciting, and efficient, to turn your brand “on”.
Meet the Crew
We have over 60 years of experience creating award-winning films, documentaries and content for the world’s biggest brands. We have a seamless network of production partners, animation, editing and technical experts that span from LA to New York, Toronto, Denmark, Melbourne and beyond Founded by Darren Rayner in 2015, Magnafire is proudly based in Vancouver.
Darren Rayner
Founder + Head of Creative
Drawing from his background as a filmmaker and his experience co-founding the grassroots brand Voleurz, Darren has earned a reputation for crafting bold, impactful content that resonates across platforms.
With a deep passion for storytelling and a talent for turning ideas into entertainment, Darren leads Magnafire as Head of Creative, is a keynote speaker, Social media consultant, and film festival judge.
To date, Darren and the team at Magnafire have produced over 12,000 pieces of content for global brands such as Red Bull, lululemon, Arc’teryx, Mazda, ESPN, Coors Light, Microsoft, and Oakley.
Jon
Head of Post-Production
Jon leads Post-Production at Magnafire with a sharp eye and a relentless creative drive. He blends editing, colour, motion graphics, and sound into cohesive, emotionally resonant stories. Known for elevating raw footage into cinematic moments, Jon’s work brings depth, polish, and purpose to every frame.
Nigel
Head of Production
Nigel Edwards is a filmmaker and visual storyteller known for blending directing, mixed media, and sound design into thought-provoking work. With a background in philosophy-driven storytelling, his films explore big questions through bold, artistic execution. He’s worked across genres has earned recognition from festivals including Sundance Co//ab, Vancouver Short Film Festival, and the Seattle Deaf Film Festival.
Frequently Asked Questions
What does Magnafire actually do?
We make video content that’s not boring. We develop the strategy, brainstorm the creative, and handle the production. We’ve done this for brands like Red Bull, lululemon, and Arc'teryx for over a decade. We usually work best as an always-on partner, but we also take on one-off projects if it makes sense.
I need video content NOW
Reach out through our contact form to set up an intro call. From there you can decide if we’re the right fit.
How is pricing structured?
Pricing depends on what you need. We build custom roadmaps so you know exactly what you’re paying for. We’re not the cheapest, but we deliver more impact than the others (see Content Pyramid Method).
We might develop tiered packages in the future. Let us know if that’s something you want.