About
We're not your typical agency.
No fluff. No 12-person brainstorms to pick a song.
Just an agile, mighty team built to punch above our weight.
Making content since “content” became a thing
We’re not new to the party. We’ve been making content since “content” became a thing. We know how to stop thumbs and move hearts. Our roots are from the action sports world, where video content has long driven the brand and marketing strategy, and trends across social media platforms. From analog, to digital, to social, we have adapted our approach always ahead of the curve. Through these years we have figured out how to engage audiences again and again, and we have developed our own unique method of making content more exciting, and efficient, to turn your brand “on”.
The Creative Leads
Darren, Nic, and Jon lead a full in-house team of directors, writers, editors, DPs, VFX specialists, and social strategists. Based in Vancouver, with production reach spanning LA, New York, Toronto, Denver, Tahoe, Europe, and Australia.
Darren Rayner
Head of Creative + Founder
Drawing from his background as a filmmaker and his experience co-founding the grassroots brand Voleurz, Darren has earned a reputation for crafting bold, impactful content that resonates across platforms.
With a deep passion for storytelling and a talent for turning ideas into entertainment, Darren leads Magnafire as Head of Creative, is a keynote speaker, Social media consultant, and film festival judge.
To date, Darren and the team at Magnafire have produced over 12,000 pieces of content for global brands such as Red Bull, lululemon, Arc'teryx, Mazda, ESPN, Coors Light, Microsoft, and Oakley.
Darren takes all intro calls personally.
Jon Hunwick
Head of Post-Production
Jon leads Post-Production at Magnafire with a sharp eye and a relentless creative drive. He blends editing, colour, motion graphics, and sound into cohesive, emotionally resonant stories. Known for elevating raw footage into cinematic moments, Jon's work brings depth, polish, and purpose to every frame.
Nic Collar
Head of Production
Nic is a commercial & documentary filmmaker known for outside the box creative and films which explore big questions through bold, artistic execution. Nic has earned recognition from international festivals including Whistler Film Festival, VIMFF, and London Mountain Film Festival. A storyteller at heart, Nic is driven by a passion for capturing people and brands doing remarkable things and the humanity behind it all.
What Our Clients Say
Frequently Asked Questions
What does Magnafire actually do?
We make video content that’s not boring. We develop the strategy, brainstorm the creative, and handle the production. We’ve done this for brands like Red Bull, lululemon, and Arc'teryx for over a decade. We usually work best as an always-on partner, but we also take on one-off projects if it makes sense.
I need video content NOW
Reach out through our contact form to set up an intro call. From there you can decide if we’re the right fit.
How is pricing structured?
Pricing depends on what you need. We build custom roadmaps so you know exactly what you’re paying for. We’re not the cheapest, but we deliver more impact than the others (see Content Pyramid Method).
We might develop tiered packages in the future. Let us know if that’s something you want.