Will Gadd’s South African Ice Climbing RED BULL “Africa” and “great ice climbing!” aren’t words commonly used together. But when Will Gadd saw Tim Larsen’s Instagram pictures of ice climbing in South Africa he had to go, and what Tim and the other locals showed him completely blew his expectations away. The trip started with […]
Mazda Stories Mazda Magnafire and Mazda set out to create a series of stories told through a real-world lens that show how the Mazda CX-90 has the power to elevate different everyday scenarios. In order to achieve impact across Mazda’s channels, Magnafire collaborated with BBDO London to develop a series of stories blended with stylized
Mountain Gazette #202 Mountain Gazette Content can often be so literal: showcase a product & talk about its key features. Finding a way to convey messaging in more abstract ways is always a fun challenge. Magnafire collaborated with Mountain Gazette in crafting 15 obscure concepts that nod to the stories in Mountain Gazette issue 202 📘
PRECISION IN PERFORMANCE Arc’teryx Magnafire partnered with Arc’teryx to craft 6 technically focussed spots to bring their 2024 product line to the lime light. ⬅️ The Beta AR Jacket. Created to deliver performance across the entire spectrum of alpine environments. Packable, breathable, durable waterproof protection
