Weird content is the new normal.
3 brands that nail it:
✅ Mountain Dew’s surreal Super Bowl ad
✅ Liquid Death’s Pit Diaper campaign
✅ Nutter Butter’s confusing TikTok strategy
Brands are breaking through the noise by embracing the strange. Mountain Dew surprised us with Seal singing to seals.
-This ad was weird yet captivating.
Liquid Death took it further with their Pit Diaper. Partnering with Depends, they launched a leather diaper that sold out in just 24 hours.
-This unexpected twist grabbed attention and sparked conversations.
Nutter Butter’s TikTok strategy is just plain confusing. It doesn’t follow any rules, yet it keeps people watching.
-The strange style draws viewers in, making them want to figure it out.
Brands that lean into the unexpected spark curiosity and drive awareness.
