Mountain Gazette
New subscribers up 3× year-over-year after the launch video, adding thousands more with each subsequent release.
Subscriber Growth
0
x
Total Video Views
0
M+
New magazine subscribers
0
K+
What We Do
Mountain Gazette partnered with Magnafire to help turn each print issue into a moment you can’t scroll past. Something subscribers feel, not just receive. We built an ongoing “issue launch video” format anchored by MG200, a founder-led hero film designed to travel across social, convert curiosity into clicks, and send qualified traffic straight to annual subscriptions.
The Impact
- 40M full views (MG200, brand story)
- 3× year-over-year growth in new subscribers
- 1,000+ new subs from the initial drop, thousands more on subsequent launches
- ↑ CTR and 3–5× social engagement on top creative
- 108M+ impressions (MG200, brand story)
Why It Works
You can’t script virality, but you can engineer the conditions for outsized performance.
- Real brand, real people. Founder-led storytelling made the product feel personal—authenticity that moves both attention and action.
- Spectacle with a spine. High-impact hooks pull viewers in; tight narrative keeps them; clear CTAs send them to subscription.
- Format that compounds. A reusable launch system means every issue gets smarter: more tests, faster learnings, better outcomes.