Oakley x Meta

Oakley x Meta brings athletic intelligence to life. 164M+ views averaging 3× above benchmark.

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Total Video Views

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The Approach

Oakley x Meta put their Principal Product Designer, Benjamin Bethurum, front and center to show what Vanguard can actually do.

They built a short-form education series designed for Instagram first, then extended it across TikTok, LinkedIn, and YouTube. Instead of “marketing explains product,” they made the designer the proof, turning capability demos into a repeatable content pillar.

Why It Performed

Oakley x Meta chose clarity over hype. A real designer explaining a real product builds trust fast because it feels earned.
By repeating a consistent format, they created series memory: audiences knew what to expect, understood the product faster, and shared it more.

What Our Clients Say

The Magnafire team has the innate ability to evolve workflows and inject creativity while having a clear understanding of content distribution and audience.

We are truly appreciative of not only the world class work, but also truly feeling supported in helping us reach our goals.

Magnafire has made everything as easy as possible for me. They come with creative concepts, every aspect of the strategy and plan for the shoot. They deliver final products in such a way that edits are not needed. The team has made us feel like they are our in-house team and the experience has been incredible.

Magnafire has been a nimble and trustworthy production partner for many years. We highly value their ability to integrate into our workflows and navigate the complexities of our projects. They truly become part of the team and deliver world-class content.

Issue launch videos have become a foundational part of how we get in front of new subscribers. We trust Magnafire to make each issue launch real and exciting for subscribers. The impact follows.