My playbook for how we come up with ideas, shoot and deliver video content (told in under 60sec)
Discovery:
I sit with the brand team and politely interrogate their goals, audience, KPIs, taste.
Then we map distribution. Instagram, TikTok, paid, PDP, TV.
Where it lives shapes what we make.
Creative development:
I brief in our team,
We ideation for a couple days.
Massive team brain dump. Big swings. No bad ideas.
We cut to what serves the goal.
Pre-production:
Scripts, storyboards, crew, gear, styling, permits, call sheets.
Production:
Lights. Camera. Energy.
We keep it fun and focused.
Post:
Editing, color, graphics, sound. The story comes alive here
Delivery and learn:
We deliver. We watch the data.
We apply the insights to the next round.
Then we do it again at a higher level.
That’s Magnafire’s loop. Repeat.