Arc’teryx explosive TikTok growth
From zero to 450K followers and a feature in the Wall Street Journal.
We lead strategy, creative, and production for Arc’teryx’s TikTok channel. The result? Ultra-performing content that connects with a new generation of outdoor fans.
What We Do
Since 2021, we’ve partnered with Arc’teryx to build and run their TikTok presence. Our team leads strategy, creative development, production, post-production and publishing.
By leaning into entertainment, cultural moments, and community interaction, we turned their channel into a platform powerhouse.
Why It Works
We combine platform expertise, community insight, and a deep understanding of the Arc’teryx brand. Every piece of content is carefully scripted, designed, and produced to reflect the brand’s technical precision and elevated aesthetic, while staying native to the platform.
We don’t chase trends. Instead, we create a steady flow of content that looks and feels like Arc’teryx. Each post reinforces the brand’s identity and values, while being fully optimized for how people engage on TikTok.
The results speak for themselves. TikTok continues to be one of Arc’teryx’s top-performing marketing channels.
