Arc’teryx explosive TikTok growth

TikTok Followers

0 K+

Total Video Views

0 M

From zero to 450K followers and a feature in the Wall Street Journal.

Arc’teryx turned TikTok into a top-performing channel, driving 70M views and 472K+ followers with platform-native content that connects a new generation of outdoor fans into the brand.

The Approach

Arc’teryx chose brand discipline over trend-chasing. Every TikTok was built around the brand’s technical precision and elevated aesthetic, so the work felt unmistakably Arc’teryx while still moving with the pace, tone, and energy that perform natively on the platform.

By leaning into entertainment, cultural moments, and community interaction on a consistent cadence, they created familiarity and trust: audiences knew what they’d get, engaged more readily, and kept coming back. The result is repeatable performance TikTok continues to be one of Arc’teryx’s top-performing marketing channels.

Why It Performed

Arc’teryx turned TikTok into a growth channel reaching 472K+ followers and 70M total views through entertainment-led content shaped by cultural moments and community interaction.

Since 2021, a consistent publishing cadence has helped TikTok remain one of Arc’teryx’s top-performing marketing channels earning a feature in The Wall Street Journal along the way.

What Our Clients Say

The Magnafire team has the innate ability to evolve workflows and inject creativity while having a clear understanding of content distribution and audience.

We are truly appreciative of not only the world class work, but also truly feeling supported in helping us reach our goals.

Magnafire has made everything as easy as possible for me. They come with creative concepts, every aspect of the strategy and plan for the shoot. They deliver final products in such a way that edits are not needed. The team has made us feel like they are our in-house team and the experience has been incredible.

Magnafire has been a nimble and trustworthy production partner for many years. We highly value their ability to integrate into our workflows and navigate the complexities of our projects. They truly become part of the team and deliver world-class content.

Issue launch videos have become a foundational part of how we get in front of new subscribers. We trust Magnafire to make each issue launch real and exciting for subscribers. The impact follows.