Red Bull record-breaking views

Views

0 M+

highest performer

# 0

The Approach

Red Bull set out to create a scroll-stopping moment by placing Canadian gold medalist Seb Toots in an unexpected setting: the gym.

Instead of forcing a scripted ad, they gave Seb creative control and built the concept around a single-take obstacle course using everyday gym gear (foam rollers, resistance bands, trampolines) to deliver something viewers hadn’t seen before.

Fun fact: it only took Seb 8 tries to land it. Legend.

Why It Performed

Red Bull chose authentic over scripted. Giving Seb creative control made the run feel earned real skill, real difficulty, no “ad” energy.

Seb’s gold-medal credibility built trust fast, the familiar gym gear made it instantly understandable, and the single-take setup created high stakes that kept people watching to the end and rewatching to catch the details. Those retention signals are exactly what push distribution at scale.

What Our Clients Say

The Magnafire team has the innate ability to evolve workflows and inject creativity while having a clear understanding of content distribution and audience.

We are truly appreciative of not only the world class work, but also truly feeling supported in helping us reach our goals.

Magnafire has made everything as easy as possible for me. They come with creative concepts, every aspect of the strategy and plan for the shoot. They deliver final products in such a way that edits are not needed. The team has made us feel like they are our in-house team and the experience has been incredible.

Magnafire has been a nimble and trustworthy production partner for many years. We highly value their ability to integrate into our workflows and navigate the complexities of our projects. They truly become part of the team and deliver world-class content.

Issue launch videos have become a foundational part of how we get in front of new subscribers. We trust Magnafire to make each issue launch real and exciting for subscribers. The impact follows.