Stop posting the same cut everywhere. That’s how strong ideas get ignored.
Every platform has a language. The story can travel. The edit shouldn’t.
-> TikTok wants the unexpected. Fast. Real. A little weird.
-> Instagram wants visual polish with rhythm that feels intentional.
-> YouTube Shorts wants a clear premise followed by a quick payoff.
-> Facebook mostly wants your ad budget (and grandma’s recipe).
Not every brand can build four unique versions. If that’s you, make small smart tweaks that add up.
Rewrite the hook so it fits the feed.
Subtitle in app so the text style feels native.
Adjust pacing and music to match how people scroll there.
Design it for where it lives. Even small changes change outcomes.
At Magnafire we run the same core story across channels, then refit the opening, cadence, captions, and sound so each version earns its spot. That is how the story actually lands.
Distribution is part of the creative. Build with platform in mind from day one or you’re guessing in the edit.