Brands that only chase quick hits on social are missing out on what really matters.
Short-form content like memes, quick hits, and transactional pieces definitely has its place. It’s great for grabbing attention, sparking quick reactions, and staying relevant in the fast-paced world of social media.
But longer-form content drives earned engagement.
That’s where the deeper connections are built, through:
• Meaningful narratives
• Story-driven videos
• In-depth product guides
These formats take more time to create (and to consume), but they pay off with trust, loyalty, advocacy, and yes, sales.
Research shows that customers who feel emotionally connected to a brand are more likely to buy again and recommend it to others.
In a landscape full of noise, the brands that invest in both quick-hit and long-form content are the ones that build communities, not just audiences.