Most brands are doing paid ads backwards.
They spend big on producing content that hasn’t even been tested yet…
Then wonder why it flops.
Social is your testing ground:
→ Post 10 pieces a month organically
→ Let them run
→ Run paid on the top 20%
We let your audience tell us what’s landing before we recommend putting any spend behind it. Otherwise we’re just guessing, and guessing is expensive.