You’re not blowing it. You’re just trying to feed 5 platforms without enough resources!
Budgets are tight.. Teams are lean, channels keep multiplying.
And every platform wants “custom” content yesterday.
I’ve produced 11,000+ pieces of content over 22 years for brands like Red Bull, lululemon, and Arc’teryx. We’ve taken accounts from zero to 450,000 followers. We’ve helped projects hit 600M views.
It wasn’t because we worked harder. It’s because we stopped betting everything on one hero post.
We built a system: the Content Pyramid.
Three moves:
-> Pick three pillars you can show up in every week.
-> Shoot one hero asset, then capture 8 shoulder pieces while the crew and talent are already there.
-> Post, learn, iterate using watch time, saves, shares, and reach.
Those shoulder pieces often outperform the hero by 20x, with only a marginal increase in effort.
That’s how we build momentum on social without burning out.