Why do so many brands blow their budget on one hero video… only to have it flop?
It’s the same story every time:
👉 Go into the field with a full crew
👉 Pour all your resources into one hero piece
🤞 Hope it lands
But what if that hero asset doesn’t perform?
Instead of betting everything on one piece, capture 8+ supporting shoulder assets while you’re already in the field. The increase of effort is marginal, but the payoff is huge.
↳ On average we see the 8 shoulder assets outperform the hero by 20x.
That’s not just smarter production. It’s ROI that actually moves the needle.
On recently used a similar approach for their Zendaya campaign, I’ll release my data on that shortly.
Want to nerd out on how to squeeze more value from every shoot? Happy to share any notes I have here.