BC One Social Campaign
Red Bull BC One is a global one-on-one breaking competition, considered to be the most prestigious event of its kind.
Magnafire partnered with Red Bull Canada to develop a string of content for their core community optimized for TikTok and Instagram. The multi-platform approach utilized digital and traditional media to solidified the brand as the global leader in breaking.
We hit the streets with 5 seasoned Vancouver breakers to 5 iconic locations across the city with the goal to build anticipation and drive awareness to the main event. Our team utilized ultra wide technology, with fast camera moves and low perspectives to give a first person feel, as though you’re right there in the action.
Director: Darren Rayner
Producer: Jon Hunwick
AD: Nigel Edwards
Camera Operator: Jon Hunwick
Photographer: Kyle Gibson
PA: Daryl Jue
Editor: Christian Noel
Breakers: Phil Wizard, Emma, Momo, Stray Curt, BBoy Eloquence
Talent Management (Phil): Parallel Sports Marketing / Marshall Talbot