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DK Metcalf Becomes First lululemon NFL Brand Ambassador
Seahawks wideout and businessman DK Metcalf is blazing his own path, putting his name in the Seahawks record books on the field, and increasing his celebrity status off the gridiron. In signing on as brand ambassador for clothing giant lululemon, Metcalf becomes the first NFL player inked to endorse the brand.
"I see both lululemon and myself as one of one," said Metcalf.
"I want to be unique in all that I do—on and off the field. I know lululemon will be a driving force for me. I try to do things outside of the norm. Good style is something that makes a person feel comfortable. Let your light shine, and just be you."
Magnafire partnered with lululemon for the DK Metcalf campaign, producing social content to support the announcement through both lululemon and DK's channels.