Mountain Gazette #202 Mountain Gazette Content can often be so literal: showcase a product & talk about its key features. Finding a way to convey messaging in more abstract ways is always a fun challenge. Magnafire collaborated with Mountain Gazette in crafting 15 obscure concepts that nod to the stories in Mountain Gazette issue 202 📘
Magnafire has partnered with lululemon to support the brands positioning on social. From innovative product launches to celebrating Olympic athlete partnerships, Magnafire crafts and executes creative strategies across platforms.
Chasing Darkness RED BULL When a rare total eclipse crossed North America, a team of pilots and photographers set out to capture an impossible shot. Magnafire created stories with Red Bull Canada that document the challenge of capturing this once in a lifetime moment. Photography: Peter McKinnon, Dustin Snipes & Mason Mashon Post-Production Studio: Magnafire
PRECISION IN PERFORMANCE Arc’teryx Magnafire partnered with Arc’teryx to craft 6 technically focussed spots to bring their 2024 product line to the lime light. ⬅️ The Beta AR Jacket. Created to deliver performance across the entire spectrum of alpine environments. Packable, breathable, durable waterproof protection
