Stories from the field.

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  How we get 20x views by using the Content Pyramid method

  Clients: 

  • lululemon
  • , Red Bull
  • , 686

  Even the largest brands we've worked with struggle to create content across all platforms due to internal capacity. Our solution? The Content Pyramid. This method offers brands 8x more content with a minimal increase in effort, resulting in 20x more views.

  See Case Study
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  How We Use Data To Make Creative Decisions

  Clients: 

  • Arc'teryx
  • , Red Bull

  Data from posted content tell us a ton—in fact it guides us creatively. Here’s 2 ways data plays a key role in our creative decisions:

  See Case Study
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  600 million views was a surprise to us

  Clients: 

  • Arc'teryx
  • , Red Bull

  [WATCH] Here’s how (we think) our content went viral.

  See Case Study
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  We shut down Québec City to pull off this creative

  Clients: 

  • Red Bull

  [WATCH] Darren explains why we needed to shut down Québec City to produce Red Bull Purest Line, featuring Finn Iles ➡️

  See Case Study
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  Why we chose 360 cameras and FPV drones

  [WATCH] How choosing the right tool for the trade will make or break creative output.

  See Case Study
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  Will Ai take over creativity?

  My opinion on Ai and what it means for creatives and the brands they collaborate with.

  See Case Study
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  Why athlete content marketing outperforms

  In an age where consumer attention is fleeting and loyalty is hard-won, brands must explore innovative avenues to engage and connect with their audience. Collaborating with athletes for content marketing offers a compelling solution that brings together authenticity, reach, emotional resonance, and creativity.

  See Case Study
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  How we built Arc’teryx following to 400k

  Clients: 

  • Arc'teryx
  • , Red Bull
  • , 686
  • , lululemon
  • , BN3TH

  With the rapid growth of TikTok in recent years, our clients continue to approach us with a problem to solve. How can they grow (or launch) their brand on TikTok and develop strong brand advocates that lead to conversion?

  See Case Study
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  Bite-sized creativity with lululemon

  Clients: 

  • lululemon

  We partnered with lululemon as their full service production company for the Summer Seasonal product launch. We create 18 pieces of content to promote the launch of their summer outfits within categories of Run, Train, Tennis, and On The Move.

  See Case Study
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  Remote Production w/ Microsoft

  Clients: 

  • Microsoft

  In 2020 with the pandemic in full effect, we found ourselves scratching our heads. We knew production would restart soon, but how would we go about shooting while maintaining crew safety and follow COVID guidelines?

  See Case Study
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  Tesla Model X Campaign

  Tesla was looking to showcase the rugged capabilities of the Model X, while spotlighting 6 features including towing capacity, wing doors, supercharging and the front truck.

  See Case Study
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  How lululemon builds brand values from the inside out

  Clients: 

  • lululemon

  One of our more significant global projects came into fruition right as the pandemic hit. 2020 completely changed the way brands connect with their customers. In-person experiences were cancelled and everything shifted online. lululemon came to us with a challenge: How can they educate, enroll and engage their ambassadors in the absence of face-to-face interactions? The answer?: Video.

  See Case Study
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  A decade of stories with Red Bull

  Clients: 

  • Red Bull

  Since 2013 we’ve produced over 5,000 deliverables with Red Bull. We strategize and produce highly engaging video for all major social media platforms including Instagram, TikTok, Youtube, Facebook, Snapchat, and Twitch.

  See Case Study
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  VISA's subtle integration at the Olympics

  For this broadcast our goal was to bring to the spotlight the personalities and stories behind Canada’s top Olympic athletes headed for the 2018 Winter Olympics in PyeongChang.

  See Case Study