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Case Studies

Stories from the field.

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    TikTok Don't Stop

    Clients: 

    • Arc'teryx

    Outdoor equipment company Arc’teryx approached us with a problem to solve: how can they build their TikTok community, while maintaining (some) brand consistency? They weren’t looking to join the lip-syncing, dance community that the platform has been (was?) famous for, but more so to pave their own, unique path.

    And the timing couldn’t have been better:

    • With the primary Gen-Z user base continuing to grow, we saw a shift in the demo to 42% being 25 to 45 years old. It’s clear this platform is no longer ruled by tweens.
    • In late 2021, TikTok surpassed Google as the most popular domain in the world, seeing over 1 billion views per day.
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    Remote Production w/ Microsoft

    Clients: 

    • Microsoft

    In 2020 with the pandemic in full effect, we found ourselves scratching our heads. We knew production would restart soon, but how would we go about shooting while maintaining crew safety and follow COVID guidelines?

    We’d have to adapt to a rapid shift in the way we approach the process: the answer was remote production.

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    Tesla Model X Campaign

    Clients: 

    • Tesla

    Tesla was looking to showcase the rugged capabilities of the Model X, while spotlighting 6 features including towing capacity, wing doors, supercharging and the front truck.

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    lululemon Ambassador Onboarding

    Clients: 

    • Lululemon

    One of our most significant global projects to date came into fruition right as the pandemic hit. 2020 completely changed the way brands connect with their customers. In-person experiences were cancelled and everything shifted online. lululemon came to us with a challenge: How can they educate, enroll and engage their ambassadors in the absence of face-to-face interactions?

    The answer?: Video.

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    Red Bull Canada

    Clients: 

    • Red Bull

    Since 2016 we've produced moving images for Red Bull Canada's digital platforms and have told over 1,000 stories across Instagram, Facebook, Red Bull TV, Twitch, TikTok, Snapchat and Twitter.

    Told through a Canadian lens, we authenticate Red Bull's branding through content in sport & culture, with a close understanding of the inner workings of the regulated energy drink industry.

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    CBC Olympics: Pushing Limits

    For this broadcast our goal was to bring to the spotlight the personalities and stories behind Canada’s top Olympic athletes headed for the 2018 Winter Olympics in PyeongChang.

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    Athlete Content Marketing

    Athlete influencers have become crucial partners for sports brands by helping to uplift brand awareness and create positive brand associations among their core demographic. Influencer marketing delivers 10x more ROI than traditional forms of digital marketing.