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How lululemon builds brand values from the inside out


One of our more significant global projects came into fruition right as the pandemic hit. 2020 completely changed the way brands connect with their customers. In-person experiences were cancelled and everything shifted online. lululemon came to us with a challenge: How can they educate, enroll and engage their ambassadors in the absence of face-to-face interactions?

The answer?: Video.


In order to digitize lululemon's extensive on-boarding experience we rostered up a diverse team of directors, producers, writers, DPs, editors and animators, all working remotely. As with many of you, video conferencing tools became our BFFs.

How we adapted during a global pandemic:

  1. Keep the communication flow strong, although you aren’t in the same office stay hyper connected.
  2. Don’t be scared to lean on post-production for storytelling. With certain restrictions in play creativity may need to be channelled later on in the process.
  3. Time is your friend. Give yourself and your team adequate time to adapt to whatever hurdles you may have ahead.


lululemon turns their 3 day, 3 country in-person event into a 22 part video series in 7 languages.

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