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FW2022 Campaign


BUFF set out to create a campaign that captures the versatility of their headwear not only in expansive mountains ranges but also in the grit of urban environments during winter.

Production Studio: Magnafire

Director / DP: Graeme Meiklejohn

Producer: Nigel Edwards

Photographer: Martin Wichardt

Photographer Assistant: Jacob Thörnäs

Video Assistant: Eric Lawrenuk

Post-Production: Graeme Meiklejohn

Talent: Gemita Samarra, Tessa Antone, Matthew Tirrell, Alana Thomas, Spencer Watson, Indra Hayre, Nathaniel A Martin, Connor Emeny, Rob Smith, Linda Wong, Jay Grandin, Jackie McKinley, Sandy Sumra, Becky Smith, Fadwa Bouziane, Harry Han

Stylist: Elin Edlund

Key Hair/Makeup: Bryana Koenning

Assistant Hair/Makeup: Insha Pathan

Transport: Daryl Jue

Locations: Nigel Edwards & Jon Hunwick

Creative Director: Xavi Escala

Brand Director: Jeanette Francke

CMO: Thierry Peuchot

EP: Darren Rayner