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Summer Product Launch


We partnered with lululemon as their full service production company for the Summer Seasonal product launch. We create 18 pieces of content to promote the launch of their summer outfits within categories of Run, Train, Tennis, and On The Move.

Production Studio: Magnafire

Director: Darren Rayner

Producer: Nigel Edwards

Head of Post-Production: Jon Hunwick 

DP: Andre Nutini 

AC: Jon Hunwick

Editor: Christian Noel

VFX: Zach Rampen 

Grip: Martin Calvo 

PA: Daryl Jue, Hugh Saint-Jacques

BTS: Reed Holm

HMU: Gentille Umubyeyi, Nina Farrauto

Styling: Elim Chu, Sara Graorac

Casting: Alex Duckworth