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lululemon Social Seasonal Campaign

Objective

We partnered with lululemon as their full service production company for the Summer Seasonal product launch. We create 18 pieces of content to promote the launch of their summer outfits within categories of Run, Train, Tennis, and On The Move.

Strategy

With a platform first strategy we sought out to create highly engaging content catered specifically to TikTok and Instagram that not only spotlights the new product, but also entertains and inspires.

In the edit we curated each piece of content specific to its platform through pacing, music, length, colour and overall feel.

Outcome

4+ million views.

"Overall guest sentiment was very positive. Guests appreciated the transitions and outfitting."

-lululemon

View post on TikTok
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View post on TikTok
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