Breakdowns

We didn’t write a script for this one. We built the mood. When we filmed Vancouver Rise FC’s signing announcement for Quinn, we had a few seconds to make an impression and a lot of that came down to mood. Nigel Edwards and Jon Hunwick’s approach: No detailed script, no flashy transitions. Just lighting, fog, […]

Most brands are doing paid ads backwards. They spend big on producing content that hasn’t even been tested yet… Then wonder why it flops. Social is your testing ground: → Post 10 pieces a month organically → Let them run → Run paid on the top 20% We let your audience tell us what’s landing

Most content gets ignored. Not because it’s bad because it doesn’t do anything for the audience. At BrainStation, I broke down a simple framework we use at Magnafire to guide everything we make: Content should do at least one of three things: → Educate → *Entertain* → Inspire You can hit one, or two or

Most brands approach content production the wrong way. They chase the shiny object. One big hero asset. If it flops, the whole plan flops. “Following the content pyramid approach, you’re delivering significantly more value, 20x views, with only a marginal increase in effort.” Your shoot day is the multiplier. While the lights are on, create

Even the largest brands I’ve worked with struggle to create content across all platforms due to internal capacity. Our solution? The Content Pyramid. This method offers brands 8x more content with a minimal increase in effort, resulting in 20x more views. How does it work? → For every hero asset we create for a campaign

Tools of the trade. Why we chose 360 cameras and FPV drones for these shoots. 🤓

Real or not? Here’s how we created this seamless loop to support the launch of new tennis product.

Brand marketing has been overlooked. Transactional content leads to short-lived success. Impactful video content is the key to maintaining long-term growth. Here’s why impactful video content is crucial in 2025: 1. Build trust: Video done right fosters authentic connections. 2 Emotional impact: Nothing conveys emotion like video. It builds loyalty and retention. 3. Stand out:

What worked 6 months ago might already feel stale… and filmmaking is no exception. When I hit a creative wall, I go hunting for inspiration. Lately, 3 techniques keep jumping out: 🎞 The Analog Comeback Digital feels too perfect. Film stock, archival textures, and gritty, nostalgic visuals bring back that tactile, human feel. It’s raw—and

Not every brand should have to shout for attention. Some stand out by slowing down. They create moments that pull you in. Take the JACQUEMUS x Apple collaboration. It’s simple yet powerful. No cuts. No distractions. Just a single clip that captivates. As a filmmaker, I can vouch that this is easier said than done.

Weird content is the new normal. 3 Brands that nail it: ✅ Mountain Dew’s surreal Super Bowl ad ✅ Liquid Death’s Pit Diaper campaign ✅ Nutter Butter’s confusing TikTok strategy Brands are breaking through the noise by embracing the strange. Mountain Dew surprised us with Seal singing to seals. -This ad was weird yet captivating.

Data from posted content tell us a ton in fact it guides us creatively. Here’s 2 ways data plays a key role in our creative decisions: 🟢 Data helps identify what works: We analyze our highest performing content to see which creative themes, formats, or lengths resonate most. Metrics give us the insights we need