This was an exciting shoot back in 2017. Let’s break it down. The concept was that mountain bike athlete Finn Iles has this laser focus that breaks through the noise, or in this case the busy streets of Quebec City. If you’ve ever been to Quebec City in the summer, it’s busy. The only time […]
Shutting down Quebec City! Read More »
Stop Wasting Shoots: Use the Content Pyramid Method Most brands still make this mistake: They spend big on one hero video… and call it a day. If that piece flops? So does the whole campaign. It happens across the board. Big budgets or small. Same issue. Enter the Content Pyramid Method This is how you
Content Pyramid Method Read More »
My opinion on Ai and what it means for creatives and the brands they collaborate with. We’ve been using AI tools at Magnafire for a couple years now, mostly to handle repetitive tasks in post-production. Generative AI, which creates videos or images from a human prompt, is evolving so fast—it’s concerning for some brands, but
AI in Video Content: Opportunities & Concerns for Brands Read More »
