What worked 6 months ago might already feel stale… and filmmaking is no exception. When I hit a creative wall, I go hunting for inspiration. Lately, 3 techniques keep jumping out: 🎞 The Analog Comeback Digital feels too perfect. Film stock, archival textures, and gritty, nostalgic visuals bring back that tactile, human feel. It’s raw—and […]
Creativity moves at the Speed of Culture Read More »
Not every brand should have to shout for attention. Some stand out by slowing down. They create moments that pull you in. Take the JACQUEMUS x Apple collaboration. It’s simple yet powerful. No cuts. No distractions. Just a single clip that captivates. As a filmmaker, I can vouch that this is easier said than done.
Stand Out by Slowing Down Read More »
Weird content is the new normal. 3 Brands that nail it: ✅ Mountain Dew’s surreal Super Bowl ad ✅ Liquid Death’s Pit Diaper campaign ✅ Nutter Butter’s confusing TikTok strategy Brands are breaking through the noise by embracing the strange. Mountain Dew surprised us with Seal singing to seals. -This ad was weird yet captivating.
It is time. Time to get weird! Read More »
Data from posted content tell us a ton in fact it guides us creatively. Here’s 2 ways data plays a key role in our creative decisions: 🟢 Data helps identify what works: We analyze our highest performing content to see which creative themes, formats, or lengths resonate most. Metrics give us the insights we need
How Data Drives Creative Decisions Read More »
This was an exciting shoot back in 2017. Let’s break it down. The concept was that mountain bike athlete Finn Iles has this laser focus that breaks through the noise, or in this case the busy streets of Quebec City. If you’ve ever been to Quebec City in the summer, it’s busy. The only time
Shutting down Quebec City! Read More »
Stop Wasting Shoots: Use the Content Pyramid Method Most brands still make this mistake: They spend big on one hero video… and call it a day. If that piece flops? So does the whole campaign. It happens across the board. Big budgets or small. Same issue. Enter the Content Pyramid Method This is how you
Content Pyramid Method Read More »
My opinion on Ai and what it means for creatives and the brands they collaborate with. We’ve been using AI tools at Magnafire for a couple years now, mostly to handle repetitive tasks in post-production. Generative AI, which creates videos or images from a human prompt, is evolving so fast—it’s concerning for some brands, but
AI in Video Content: Opportunities & Concerns for Brands Read More »
