Summer Bag Launch
Better Basics summer 2021 product launch: limited-edition, organic, dip-dyed bags. Sustainable and eco-friendly, designed to help save the planet... because, you know... this planet is pretty neat.
Make “paper or plastic?” a question of the past with this triple the size of your average grocery bag. This carryall can fit larger items (like a twelve-pack of TP) and means you don't have to carry 3 bags on each arm home.
Production Studio: Magnafire
Director: Darren Rayner
Editor: Christian Noel
Photography: Spencer Watson, Mirae Campbell
Producer: Samantha Rayner