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Summer Bag Launch

Better Basics

Better Basics summer 2021 product launch: limited-edition, organic, dip-dyed bags. Sustainable and eco-friendly, designed to help save the planet... because, you know... this planet is pretty neat.

Make “paper or plastic?” a question of the past with this triple the size of your average grocery bag. This carryall can fit larger items (like a twelve-pack of TP) and means you don't have to carry 3 bags on each arm home.

Production Studio: Magnafire

Director: Darren Rayner

Editor: Christian Noel

Photography: Spencer Watson, Mirae Campbell

Producer: Samantha Rayner