SATISFY Running has built one of the strongest worlds on social media right now… and they’re still leaving brand awareness on the table.
Not because the creative is weak. The look, the feel, the tone, all of it is premium and consistent. You scroll their Instagram and you know immediately you’re inside the “Satisfy universe”. That’s not an accident. They’re not posting random one-offs. They’re releasing six to nine pieces with the same visual language before moving to the next world, and that consistency is exactly what builds brand recall.
So what’s the problem?
Two things, and they’re both in the delivery. Some of their videos open with a large brand logo up front, and across our client data we’ve seen consistent drop-offs the moment that happens. The other issue is aspect ratio. A lot of their content is horizontal 16×9, which asks people to turn their phone sideways… and almost nobody does that (sry)
I get it, the purists will always love 16×9. But if the goal is brand awareness on social, you have to design for how people actually use their phones, not how you wish they did.
That’s the part that’s costing them. Great brand, strong creative, but the delivery format is working against the reach.
👇 What are your thoughts on how Satisfy is showing up in the run space??