Breakdowns

A lot of brands spend their energy trying to explain their product. Oakley x Meta did it in one “seamless”  camera move. No CGI.. just a frozen moment with 4 clips stitched together that became the cheat code for the whole shot. Here’s how: As Craig rides past camera, he holds position while the camera

Gap just made a hire that most brands aren’t ready to talk about yet. Not a CMO  or a Head of Content: A Chief Entertainment Officer. Here’s what I think is actually going on. The brands winning attention right now don’t look like “advertisers”. They look like studios. Red Bull cracked this decades ago and

Head of Instagram Adam Mosseri said it well: “Authenticity is becoming infinitely reproducible.” And he’s not wrong When everyone can generate flawless video content instantly, “perfect” stops meaning anything. Feeds get flooded with AI and the audience starts asking a different question Not “is this worth my time?” but “is this even real?” AI can

The Coca-Cola Company tried something that felt like a turning point. They remade their iconic Christmas ad entirely with AI, and the internet absolutely roasted them. Not polite criticism. Full backlash… People called it soulless, creepy, a betrayal of the craft that made the original stick in the first place. That reaction isn’t just noise.

Most brands are still making content that looks polished but doesn’t make people feel anything. And if it doesn’t resonate, it doesn’t work. In this conversation, I break down what actually helps content connect and perform: Why emotional resonance matters more than transactional messaging How the Content Pyramid creates a full content ecosystem from one

The content angle working best right now is probably the one most brands still avoid. It’s not a trend, a format hack, or some clever camera move. It’s founder-led storytelling. Businesses are finally putting a real face to the name, and the moment they do, the brand gets harder to ignore. People don’t just want

Brands still think trust comes from getting the message perfect, but that’s not really what people are responding to right now. Transparency, vulnerability and honest marketing is working really well right now because people connect with what feels human. You can see it in the brands that put their hand up before the mistake is

Most video teams will make you content that looks “pretty.” Pretty doesn’t equal results. In this testimonial, our clients share where they started, what changed with Magnafire, and what happened next: 14,000+ fans watching a hype video at BC Place $100,000+ raised 34,000 subscribers and 10x growth from video content This is never about one-off

You’re not blowing it. You’re just trying to feed 5 platforms without enough resources! Budgets are tight.. Teams are lean, channels keep multiplying. And every platform wants “custom” content yesterday. I’ve produced 11,000+ pieces of content over 22 years for brands like Red Bull, lululemon, and Arc’teryx. We’ve taken accounts from zero to 450,000 followers.

Hooks aren’t a trick. They’re a promise. I think about them in two lanes: visual and audible. Visual can be movement, how you enter the frame, even literally jumping into it. Fast cuts. A payoff at the top. Open with the clip everyone would normally bury at the end. Audible can be a crisp sound

On KORE podcast, Christian Rawles asked me: “how to put yourself out there as a founder, how to create content that’s interesting?” Bring your audience along for the journey. People buy from people, so stop hiding. Get out of your own way. Hit record. Walk and talk about what’s on your mind in the business

If a video doesn’t land in the ear, it won’t land anywhere. We just ran a study and the top performers built the audio hook before the picture. The surprise was how hard real-world textures win. Zips. Snaps. Gravel underfoot. Those cues outperformed music-led edits because they feel honest, not engineered to force emotion. My