Everyone assumed the new Apple TV logo was AI. Then the BTS dropped, and it was a hand-built glass apple, practical lighting, no CGI.
Same with their holiday ad. Every animal a handmade puppet on a miniature forest set, and the BTS went out the same day as the hero.
We brief BTS from day one on our shoots for exactly this reason. People are questioning everything in their feed right now, and the process is kind of the proof.
What’s the last campaign you saw where the BTS beat the hero?