YETI sells coolers, and they’ve put out more than 75 films. One of them is a Jimmy Buffett documentary, free on YouTube.
On paper that sounds like a pretty expensive hobby. But when anyone can make polished content for next to nothing, polish isn’t really what you’re paying for anymore. The story is.
And the best stories are usually already sitting in your world… an athlete, a customer, someone on your team who actually lived it.