No cuts, no CGI, just a probe lens travelling through the Arc’teryx ReBIRD repair line.
A probe lens is essentially a long thin barrel with the glass right at the tip, so it gets into places a camera body can’t. Machinery, stitching, hands mid-repair.
For a brand built on craft, getting the camera that close does the talking. You don’t have to say it’s made with care when you can see it.
Shot by the team at Magnafire. If you want something like this for your brand, send me a DM.